Sony may be preparing to expand advertising across its PlayStation business, according to a report based on recent hiring activity at Sony Interactive Entertainment.
The company has reportedly advertised at least four positions linked to advertising in recent months. One listing refers to a newly formed PlayStation advertising organization with hype for GTA VI gaining abnormal traction as expected.
Maybe Sony is building a dedicated team to grow its advertising business.
The development has raised speculation that PlayStation could eventually introduce more advertising, potentially through games or other services. The available information does not confirm that Sony plans to place ads directly on the PS5 or require players to watch advertisements.
Sony has not publicly confirmed specific plans for an ad-supported PlayStation service or detailed how its expanded advertising business would work. Both ways, ads on your PS5 launcher feels like a killjoy.
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