Mondelēz Pakistan, makers of Cadbury and Tang, delivered a commanding performance at the Dragons of Pakistan 2026, securing five prestigious awards across its portfolio. The Cadbury Selections Valentine’s campaign led the charge with two Gold Dragons and one Black Dragon, making it one of the most decorated campaigns in Pakistan this year, while Cadbury Dairy Milk and Tang each earned a Black Dragon, showcasing the breadth of creative excellence across the company’s iconic brands.
Commenting on the achievement, Mamoon Javed, Managing Director, Mondelēz Pakistan, said: “This recognition is a proud testament to the strength of our global brands and the passion of our teams and partners who consistently find meaningful ways to connect with consumers. At Mondelēz Pakistan, our brands remain at the heart of consumers’ lives, woven into the moments and celebrations that matter most and this milestone fuels our ambition to continue leading with purpose and consumer-first innovation.”
The Dragons of Pakistan, part of the Dragons of Asia platform, is one of the country’s most prestigious results-focused marketing communications awards, recognising creative excellence across agencies and brand owners for over 25 years.
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