Chinese manufacturer LCSign has used former Pakistan women’s cricket team captain Nida Dar in a humorous marketing video that is gaining attention on social media.
The video opens with a clip featuring Nida Dar before suddenly switching to LCSign’s promotional content. The company uses the unexpected transition as a joke before advertising its custom signage products.
LCSign Uses Viral Clips as Marketing Hooks
LCSign is known for using this style of marketing on social media.
The company often begins its videos with viral, funny, or attention-grabbing footage. It then abruptly changes the subject and promotes its LED signs or other products.
This bait-and-switch format has become part of the company’s online marketing strategy. It helps LCSign attract viewers who may not initially be interested in an advertisement.
The Nida Dar video follows the same formula.
Nida Dar Tagged in LCSign Video
Interestingly, LCSign also tagged Nida Dar’s official social media account in the post.
That suggests the company wanted to directly acknowledge the former Pakistan captain while using her clip.
Former Pakistan Captain Becomes Part of Viral Campaign
Nida Dar is one of the most recognizable names in Pakistan women’s cricket. She has represented Pakistan internationally for years and previously served as captain of the national side.
Her appearance therefore gave LCSign’s marketing video an immediate connection with Pakistani cricket fans.
Instead of running a conventional advertisement, the Chinese company used humor and an unexpected transition to turn the cricket clip into a product promotion.
The post Chinese Company Trolls Former Pakistan Captain in Viral Marketing Video appeared first on ProPakistani.
