Huawei is reportedly preparing to launch a new smartphone sub-brand called Osta, with two flagship-level phones expected to debut under the name.
According to Chinese tipsters Digital Chat Station and Fixed Focus Digital, the brand will launch with the Osta O1 and Osta O1 Pro. The company is also expected to use the Osta name on the phones’ retail packaging.
Earlier reports suggested that Huawei was developing a sub-brand called Xingmang, which translates to Starlight or Starburst. However, the latest leaks indicate that Osta will be its official English name.
Osta O1 and O1 Pro to Feature Different Designs
The two smartphones will reportedly feature noticeably different designs.
The standard Osta O1 is expected to feature a display curved on all four sides, along with a large circular camera module on the back.
Meanwhile, the Osta O1 Pro will reportedly adopt a wider design with narrow bezels on all four sides and a horizontal camera strip on the rear.
The Pro model is tipped to feature a 6.39-inch flat LTPS display with 1.5K resolution and an unusual 16:9.5 aspect ratio.
This would make the phone wider than conventional smartphones, with a design similar to Huawei’s Pura X View.
Osta O1 Pro Memory and Storage Options
According to the leak, the Osta O1 Pro will be available in four memory configurations:
- 12GB RAM + 256GB storage
- 12GB RAM + 512GB storage
- 16GB RAM + 512GB storage
- 16GB RAM + 1TB storage
A leaked image of the phone’s retail packaging also reportedly confirms the Osta O1 Pro name and a configuration featuring 16GB RAM and 1TB storage.
The first Osta smartphones are expected to offer specifications and pricing comparable to Huawei’s flagship devices.
The higher pricing could be partly related to rising memory costs across the smartphone industry.
This represents a change from earlier rumors suggesting that Xingmang would focus on mid-range smartphones powered by Kirin 8-series chipsets.
Huawei Will Continue Making Wide-Screen Phones
The Osta O1 Pro’s wider display has raised questions about whether Huawei plans to move this smartphone design exclusively to its new sub-brand.
However, one of the tipsters clarified that Huawei will continue offering wide-screen smartphones under its main brand.
This means Osta will not replace Huawei’s existing wide-screen smartphone lineup.
Huawei has not officially announced the Osta brand or confirmed the specifications, pricing, and launch dates of the Osta O1 and O1 Pro.
For now, the details remain based on leaks, although recent trademark filings and images of alleged retail packaging suggest that preparations for the new brand are underway.
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