TL;DR: As of Oct. 16, you can get the 65-inch Toshiba G700 Series ArtVision 4K UHD Smart Fire TV for just $997.99 at Amazon. That’s a 23% discount or $300 in savings.
OK, so I’m just going to say it: I don’t like TVs. I mean, I’ll watch Bob’s Burgers and Friends reruns until I die, but the physical TV itself has always been ugly to me. That said, I’ve had my eye on these frame TVs for a while, and this new Toshiba deal has me considering buying my first TV (I’ve never actually bought one for myself!).
The 65-inch Toshiba G700 Series ArtVision 4K UHD Smart Fire TV is on sale for $997.99, down from $1,297.99. (For context, that’s the list price of Samsung’s 55-inch The Frame Pro). This discount saves you $300 off MSRP, and it’s the lowest price we’ve tracked on this model to date, which is pretty good for a 2026 release.
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If you’re unfamiliar with “frame” TVs, the appeal is that they hide the fact that they’re a television. (You’ve probably seen them on Instagram.) It mounts nearly flush against the wall at just 1.2 inches thick, and the matte, anti-glare screen keeps it from reflecting your living room lamps like a standard glass display.
It also includes a white oak frame, which is a nice perk since other brands usually require you to buy the bezels separately. You can set it to cycle through over 3,000 free art pieces when you aren’t using it. So, instead of a giant black rectangle ruining your decor, it just looks like a framed canvas on your wall.
But don’t let its looks fool you: It’s still a real TV underneath, with the specs to back up the price tag. It features a fast 165Hz native refresh rate for smooth gaming, vibrant QLED color technology, and a built-in Fire TV interface so you can stream your favorite shows or use Alexa voice commands.
