Karachi to Host 3-Day Korean Festival Featuring K-Pop, Live Music and More
The South Korean Embassy’s Karachi office, in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA), will organize K-Festival 2026 at Lucky Mall in Karachi from November 13 to 15.
The three-day event will feature Korean products, live music, cultural exhibitions, and activities celebrating South Korean traditions and modern entertainment.
South Korean Consul General in Karachi Joohoon (Jay) Kim said major Korean companies, including Samsung Electronics and Lotte Kolson, will participate alongside 14 local distributors and vendors.
The festival will have nine exhibition booths displaying Korean cosmetics, food, household products, automotive accessories, and electronics. Visitors will also be able to explore K-Beauty and K-Lifestyle activities and try on traditional Korean clothing known as Hanbok.
A major highlight will be a live performance by South Korean band nuMori on Sunday, November 15. The festival’s opening ceremony, followed by the band’s performance and a K-Pop competition, will begin at 4:30 p.m.
Formed in 2016, nuMori is known for its Electro Gugak music, which combines traditional Korean sounds with K-pop and rock. The band has gained international recognition and has received an invitation to perform at the Kennedy Center in the United States.
The group will also represent South Korea at the World Culture Festival organized by the Arts Council of Karachi on November 16 at around 8 p.m.
The festival will also feature a K-Pop competition titled “KTS: Karachi to Seoul,” in which nine teams selected through preliminary auditions will compete in singing and dance categories. The top three winners will receive Korean electronic products as prizes.
Organizers expect the event to attract young people and fans of Korean music, entertainment, fashion, and beauty.
According to the embassy, the festival aims to introduce Korean products and culture to Karachi residents while strengthening cultural ties and people-to-people exchanges between Pakistan and South Korea.
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