HMD has launched the 2660 Flip Senior Edition in the UK, introducing a traditional keypad phone with a built-in AI companion designed for older users.
The device is an upgraded version of the HMD 2660 Flip, featuring an AI assistant called Mary that can hold conversations, remember previous interactions, and provide companionship.
HMD developed the assistant in partnership with inTouch, a company specializing in AI-powered calling services for older adults.
Design and Display
The HMD 2660 Flip Senior Edition features a 2.8-inch QVGA main display and a smaller 1.77-inch QQVGA external screen.
The phone runs on a Unisoc T107 processor with 64MB of RAM and 128MB of internal storage. It uses the S30+ operating system and includes a 0.3MP rear camera.
The device measures 198.9 x 55 x 19mm and weighs 136.4 grams.
The phone also features Bluetooth 5.0, a 3.5mm headphone jack, FM radio, an MP3 player, dual microphones, a single speaker, and a Nano SIM slot.
Its removable 1,450mAh battery provides up to 8.1 hours of talk time, according to HMD.
AI Companion Mary
The main feature of the Senior Edition is Mary, an AI companion designed to communicate naturally with elderly users.
Users can access Mary directly from the phone’s main menu by pressing the call button, without installing an application or dialing a separate number.
Once activated, the assistant remains available around the clock.
Mary uses simple language, speaks slowly, and allows longer pauses during conversations. It can also remember details from previous discussions to make interactions more personal.
Users can talk to Mary about history, nature, and stories, play memory games, or simply have conversations.
Initial setup requires scanning a QR code included in the packaging or visiting an activation webpage.
Price and Availability
The HMD 2660 Flip Senior Edition is available in the UK for £79.99 (approximately $107).
The price includes five hours of free conversations with Mary. After that, users must pay £16.90 per month (approximately $23) to continue using the AI assistant.
HMD 2660 Flip Senior Edition Specifications
| Main display | 2.8-inch QVGA |
| External display | 1.77-inch QQVGA |
| Processor | Unisoc T107 |
| RAM | 64MB |
| Storage | 128MB |
| Rear camera | 0.3MP |
| Battery | 1,450mAh, removable |
| Charging | USB-C |
| Operating system | S30+ |
| Protection | IP54 |
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