Dutch Bros just launched its first-ever plushies and 100% of profits go to charity — how to buy
TL;DR: Dutch Bros just released its first-ever collectible plushies (Nitro, Mocha, and Joe) in-store only. Each comes with a bonus sticker sheet, and 100% of profits go directly to local youth charities.
Drive-thru runs at Dutch Bros just got a whole lot cuter. The coffee chain has officially launched its first-ever line of collectible plushies, turning fan-favorite characters from previous sticker and merch drops into physical 3D stuffed companions.
Designed to give fans a new way to show their brand love beyond the drive-thru lane, this limited-edition drop has been available exclusively in-shop since Monday, Oct. 19, while supplies last. Best of all, 100% of the profits go directly to the Dutch Bros Foundation to support local youth organizations across various communities.
The lineup features three distinct characters brought to life directly from fan admiration: Nitro the Bulldog, Mocha the Cat, and Joe the Cup. Nitro is the energetic, stocky, and unabashedly joyful hype-man who loves car rides, Dutch Bros pup cups, and cheering people on while representing the living, breathing heart of the community.
Credit: Dutch Bros
Mocha is a warm, tranquil, and delightfully centered cat who loves relaxing with a Dutch Bros Golden Eagle while encouraging others to chase their dreams. Then there’s Joe, the embodiment of the Dutch Bros spirit — energetic, forward-thinking, and deeply dedicated to lifting up the people around him to build brighter futures for local youth.
Every single plushie comes bundled with a bonus collectible mini-sticker sheet, making it a sweet two-in-one pickup for long-time collectors and casual coffee fans alike. Since these are in-shop exclusives with limited availability, you will want to head to your local Dutch Bros counter or drive-thru sooner rather than later to snag your favorite character before they sell out.
