The holiday shopping season will be here before you know it. This week, Amazon announced the return of Prime Big Deal Days for 2026, its fall savings event for Prime members (aka “October Prime Day”). The sale will run for 48 hours from Oct. 6 to 7 and compete with concurrent festivities at Target and Walmart.
Prime Big Deal Days will be an opportunity to get a head start on your Black Friday wishlist — and to get some relief from the RAMageddon price hikes impacting the tech industry this year. For its part, Amazon increased the prices of nearly two dozen Kindles, Fire TV Sticks, Echo smart speakers, and eero routers this summer because of rising component costs. Its upcoming seasonal deals should cancel out some of those markups.
As we gear up for fall, Amazon has already started dropping some early October Prime Day deals, and we’ve rounded up the best ones below. (Spoiler: So far, they’re all going to Amazon’s own devices and services.) We’ll keep updating our picks in the lead-up to Prime Big Deal Days, so check back often.
Best free deal
Why we like it
Amazon’s e-book subscription service gets you access to a library of more than 5 million digital titles. Ahead of Prime Big Deal Days, you can try it for free for three months — even if you don’t have a Prime membership. Think of it as a Stuff Your Kindle Day that never ends and costs you nothing.
More free (or almost-free) deals
at Amazon
$47.96
Save $47.96
at Amazon
$35.96
Save $32
Best Fire tablet deal
Why we like it
Ahead of Prime Big Deal Days, you can grab this HD tablet with 32GB of storage for 50% off. In the midst of a global memory crisis, a $77 tablet sounds pretty appealing. This 10-inch tablet has a lightweight design, a decently long battery life, and a crisp, colorful display. According to the Amazon price-tracking site camelcamelcamel, it’s never been this cheap before.
More Fire tablet deals
at Amazon
$169.99
Save $75.00
at Amazon
$169.99
Save $75.00
at Amazon
$129.99
Save $45.00
Best Fire TV Stick deal
Why we like it
Amazon’s cheapest 4K media player faced a $10 price bump in August. Amazon’s pre-Prime Big Deal Days price of $19.99 erases that and then some, saving you 60%. If you want to catch up on all of this year’s Emmy award winners, then this is one of the best October Prime Day deals so far.
More Fire TV Stick deals
at Amazon
$39.99
Save $22.00
at Amazon
$69.99
Save $30.00
at Amazon
$84.99
Save $35.00
at Amazon
$199.99
Save $90.00
More early October Prime Day deals
These products aren’t part of Amazon’s official early Prime Big Deal Days discounts, but they are worth a closer look. For instance, the Nintendo Customer Appreciation Sale kicked off this week, and it will be gone by the time October Prime Day begins.
So, check out these deals while you wait for the holiday shopping season to begin on Oct. 6.
Why we like it
Amazon is undercutting Nintendo, Walmart, and Best Buy by a whopping $0.02 cents with this sale, but we’re not complaining. This wireless controller provides better controls for many types of games (both on the Switch 1 and Switch 2) compared to the standard Nintendo Joy-Con controllers, and this is your chance to grab it for its lowest-ever price.
More early October Prime Day deals
at Amazon
$5.93
Save $2.49
at Amazon
$11.99
Save $3
at Amazon
$44.99
Save $13.50
at Amazon
$59.99
Save $18.02
at Amazon
$19.99
Save $8.19
at Amazon
$49.99
Save $15
at Amazon
$299.99
Save $118.02
at Amazon
$299
Save $49.01
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