Sunrate, the global payment and treasury management platform, officially announced the launch of its operations in Pakistan, strengthening its commitment to one of the world’s fastest-growing digital economies. The announcement was made at On the Front Foot, Pakistan, a launch event held at The Nishat Hotel in Lahore, bringing together senior banking leaders, technology founders, e-commerce operators and digital business owners.
The launch marks the next phase of Sunrate’s presence in Pakistan, where it has already been supporting businesses that earn and operate across borders. With a local team and dedicated on-the-ground support, Sunrate is bringing its global payment and treasury infrastructure closer to Pakistan’s growing community of digital exporters — helping businesses receive international payments, manage foreign exchange and operate across multiple currencies as they expand globally.
Pakistan’s digital economy is becoming increasingly connected to international markets, with IT and technology businesses, freelancers, software companies, e-commerce sellers and digital agencies serving customers around the world. As more businesses generate revenue across borders, access to reliable, efficient and competitive financial infrastructure is becoming increasingly important to their ability to scale.
Through its global infrastructure and local presence, Sunrate aims to give Pakistan’s digital businesses greater choice in how they manage international payments and foreign exchange, while providing the local support needed to navigate an increasingly global operating environment.
A long-term commitment to Pakistan
Sunrate Co-founder Joshua Bao said Pakistan represents an important market in the company’s global strategy, given the scale of its digital talent and the growing international reach of its businesses. “Pakistan is home to an extraordinary pool of technology talent and a rapidly expanding community of businesses serving customers around the world. As these businesses become increasingly global, they need financial infrastructure that can keep pace with the way they operate. At Sunrate, we have always strived to remove friction from global payments and help businesses move and manage money more efficiently across borders. Our launch in Pakistan is a long-term commitment to supporting the country’s digital economy, and we are excited to build alongside the businesses, partners and financial institutions that are shaping its next chapter.”
Sunrate’s Pakistan operations are focused on businesses with international revenue and cross-border financial needs, including IT and software companies, freelancers and digital agencies, e-commerce and marketplace sellers, gaming and technology businesses, and other digital-first companies.
Through Sunrate’s platform, these businesses can access capabilities designed to simplify international payment and treasury operations, including multi-currency payment solutions and foreign exchange services. The company’s global network is designed to help businesses manage their international financial flows more efficiently as they expand into new markets and work with customers and partners overseas.
On the Front Foot: stepping into global opportunity
The launch event, On the Front Foot, Pakistan, took its inspiration from cricket — a defining part of Pakistan’s culture and identity — and the idea of stepping forward to meet opportunity.
The theme, “Pakistan on the front foot and Sunrate enabling every stride,” reflects the changing ambitions of Pakistan’s digital economy. From winning international technology contracts and serving overseas clients to selling through global marketplaces and building products for international users, Pakistan’s digital businesses are increasingly competing on a global stage.
The event brought together leaders from across Pakistan’s technology, financial and business communities to discuss how the country can build the infrastructure needed to support this next phase of digital growth.
A founder panel, “Technology First: How AI Is Rewriting the Rules for Pakistani Businesses Going Global,” explored how artificial intelligence and emerging technologies are changing the way Pakistani businesses compete internationally. The discussion featured Furqan Aziz, CEO and Founder of InvoZone; Nadia Saad Rana, CEO and Creative Director of Typespace; Umer Hiyat, Co-Founder and CEO of Nano Technology Solutions; and Nimra Sardar, Board Member of the International Game Developers Association (IGDA).
A parallel banking discussion, “Beyond Traditional Banking: Building Financial Infrastructure for Pakistan’s Digital Export Economy,” moderated by Mohsin Muzaffer, examined the evolving role of financial institutions in supporting businesses that increasingly operate across borders. The discussion also brought together representatives from Sunrate’s banking partners and other stakeholders in Pakistan’s financial ecosystem.
Building the infrastructure for Pakistan’s next phase of growth
Speaking at the event, Mohsin Muzaffer, Head of Middle East & South Asia at Sunrate, said: “Pakistan’s digital economy is creating significant opportunities for businesses to serve customers and generate revenue globally. With IT exports reaching US$4.6 billion, there is considerable potential for the ecosystem to grow further. At Sunrate, we want to play a practical role in that growth by giving technology companies, SMEs, freelancers and other digital businesses access to efficient cross-border payment and foreign exchange solutions, backed by dedicated local support. We look forward to working closely with our banking partners, business communities and other stakeholders to build the financial infrastructure needed to support Pakistan’s growing digital economy.”
The launch also featured a partner recognition ceremony, recognising Sunrate’s channel partners in Pakistan and highlighting the importance of collaboration across the country’s financial and technology ecosystem. Product experience areas and dedicated networking sessions provided businesses and partners with an opportunity to engage directly with the Sunrate team and explore the platform’s capabilities.
Following the launch, Sunrate will continue expanding its local presence across Pakistan and strengthening its support for the businesses and sectors contributing to the country’s international services economy.
The company’s roadmap for the remainder of 2026 includes deepening relationships with local banking and business partners, expanding its on-the-ground team and supporting more Pakistani businesses as they enter international markets and manage increasingly complex cross-border financial operations.
As Pakistan’s digital economy continues to connect with customers, platforms and businesses around the world, Sunrate aims to provide the payment and treasury infrastructure that enables those businesses to move forward with greater confidence.
To learn more about how Sunrate supports businesses operating across borders from Pakistan, visit https://pk-pages.sunrate.com/launch-registration
About Sunrate
Sunrate is a leading global payment and treasury management platform for businesses worldwide. Founded in 2016, Sunrate has enabled companies to operate and scale both locally and globally in 190+ countries and regions with its cutting-edge infrastructure, global network, and unified solutions.
Sunrate operates through offices across key markets, including Singapore, Kuala Lumpur, Jakarta, Hong Kong, Shanghai, and London. The company partners with the top global financial institutions, such as Citibank, Standard Chartered, Barclays, J.P. Morgan. Sunrate is also the principal member of Mastercard and Visa. To learn more about Sunrate, visit https://www.sunrate.com/.
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