Snap has launched its upcoming Specs augmented reality glasses, priced at $2,195, while revealing more details about what the standalone wearable can do.
The company first showed Specs at the Augmented World Expo in June. Unlike many smart glasses, Specs are designed as self-contained wearable computers and do not need to connect to a smartphone or another external device to run apps and software.
Dual Displays and Standalone Computing
Specs feature two built-in displays, one for each lens, allowing augmented reality content to appear across the user’s field of view.
For comparison, Meta’s $799 Ray-Ban Display glasses require a compatible smartphone and use a single display positioned in the lower-right portion of the right lens.
Snap is positioning Specs for several different use cases.
Users can play AR games with other Specs owners, use the glasses as a virtual large-screen television, or access augmented reality navigation.
The glasses also include Snap’s new Specs Intelligence AI platform, which can surface relevant information in the wearer’s field of view. Snap is detailing the AI service separately across Specs and its other devices.
Snap is Also Targeting Businesses
Snap is not limiting Specs to consumers.
The company is also targeting enterprise customers and has demonstrated how the glasses could help employees access information while working in the field.
Through its work with Salesforce, Snap says workers could use Specs to identify objects they are working on and view relevant information without switching to another device.
Snap is also working with Nvidia to bring the chipmaker’s AI agents to the glasses, with the goal of helping workers better understand their surroundings.
Smart Glasses Competition Growing
Snap is entering an increasingly competitive smart-glasses market.
Meta already sells its Ray-Ban smart glasses, while Samsung and Google are preparing their own eyewear products. Apple is also reportedly developing smart glasses.
The category continues to face privacy concerns, particularly around cameras that can potentially be used to record people without their knowledge or consent.
With Specs, Snap is betting on a more advanced standalone AR approach, combining dual displays, independent computing, and applications ranging from entertainment and navigation to workplace use.
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