As the creator economy becomes increasingly crowded, individuals may be looking for new ways to get seen. According to a new report from Giggster, having an OnlyFans link in your Linktree is apparently the way to obtain search visibility.
In an analysis of nearly 5,000 verified, person-led Linktree profiles in the U.S., those with OnlyFans links were a major driver of creator search visibility, Giggster reported. Fifty-five percent of profiles analyzed had OnlyFans links, yet they accounted for 76.4 percent of the share of Ahrefs Traffic Value. (Ahrefs Traffic Value is an estimate of the monthly cost of a page’s organic traffic if it were purchased through pay-per-click advertising.)
The median traffic value of an OnlyFans-linked profile was around 8.2 times higher than that of one without an OnlyFans link.
This is antithetical to what adult creators discuss in terms of visibility on social media. Last year, for a story on age-verification laws, porn performer Siri Dahl told Mashable that Instagram has become strict with the links allowed in people’s bios, and that Linktrees were starting to get “blacklisted” due to their association with OnlyFans creators. (Neither Instagram nor Linktree responded to Mashable’s request for comment at the time.)
In May, creator platform ONA published an article about Instagram reach dropping after adding a Linktree or OnlyFans link, as well.
Giggster’s report also found that the top creators overall hold a majority of the search value. In Washington, for instance, the top 10 percent of creators generate nearly all (96.3 percent) of the state’s creator search value. California has the lowest concentration of the 10 states Giggster named, but the top 10 percent still generate 81.6 percent of its search value.