Meta is rolling out its experimental AI-powered gaming app, Pocket, to everyone in the United States. The app allows users to create small interactive games using simple AI prompts and share them through a scrollable feed.
Pocket first launched quietly in Brazil last month as a test. Its wider U.S. rollout marks another step in Meta’s effort to make AI-powered creation tools available to more users.
Create Games With AI Prompts
Pocket lets users describe what they want to create using an AI prompt. The app then turns those instructions into interactive experiences and games that Meta calls “gizmos.”
These creations can respond to touch and the movement or tilt of a phone. They can also play sound effects and include clips from users’ favorite songs.
Users can add photos from their camera roll or allow the games to access their phone’s camera.
Once created, gizmos can be published to a user’s profile. Other people can save them, repost them, or remix them into new creations.
Pocket Is Based on Gizmo
Pocket is based on technology and ideas from Gizmo, a vibe-coding platform developed by Atma Sciences.
Meta acquired the Gizmo team through an acqui-hire earlier this year. Gizmo already allowed users to create interactive puzzles, games, memes, and other experiences through prompts and share them in a public feed.
With Pocket now launching more widely, Meta is shutting down the original Gizmo app.
Another AI Creation App From Meta
Pocket is the latest part of Meta’s growing push into AI-powered creative tools.
The company has already introduced AI image generation through its Meta AI app and experimented with AI-generated video through the standalone Vibes app.
Meta has also launched several other standalone apps in recent months, including Instagram Instants, Forum, and Seller. It has also tested AI-generated bedtime stories and recently introduced a Meta AI app for Mac.
Meta CEO Mark Zuckerberg has said AI-assisted software development is making it easier for the company to build and release new apps.
During Meta’s July earnings call, Zuckerberg said the company expects it to become much easier to launch new apps and plans to test more ideas while using its recommendation systems to help them grow.
Pocket now joins that growing collection of experimental Meta apps, with the company betting that AI can make creating interactive games as simple as writing a prompt.
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