Master Changan Motors Limited (MCML) is set to make historyin Pakistan’s automotive industry with the rollout of its ambitious House of Brandsstrategy. Over the next three months, MCML will introduce a series ofgroundbreaking products across Changan, Deepal, Nevo, and Avatr—anunprecedented milestone for Pakistan’s automotive landscape. Through thisexpanded portfolio, the company aims to make advanced automotive technologiesmore accessible across multiple vehicle segments, customer lifestyles, and pricepoints.
This exciting journey begins with the arrival of the Deepal E07.
More than just another electric vehicle, the Deepal E07 introduces an entirely new automotive category to Pakistan. As the World’s First Transformer SUV, the E07 seamlessly transforms between a premium SUV and a practical pickup truck,creating what Deepal calls the Multitruck; a revolutionary vehicle designed formodern lifestyles that refuse to be confined by convention as it empowers its owners to adapt their vehicle to every journey, every ambition, and everyadventure.
Designed under the leadership of renowned automotive designer Klaus Zyciora,Vice President of Global Design at Changan Automobile, the E07 represents a newautomotive species. Its sleek fastback silhouette and the iconic Star Ring lightingsignature create a bold presence unlike anything on Pakistani roads.
Inside, the E07 delivers a lounge-inspired cabin that blends minimalist design with intelligent technology. Zero Gravity front seats, a rotating 15.4-inch Sunflower touchscreen, augmented reality Head-Up Display, 256-colour ambient lighting, an18-speaker premium audio system, and advanced voice interaction create animmersive driving experience that is as refined as it is intuitive.
Performance is equally extraordinary. Powered by a dual-motor all-wheel-drivesystem producing 440 kW (5G0 hp) and 645 Nm of torque, the Deepal E07accelerates from 0–100 km/h in just 3.G seconds while offering an impressive 5G0km (NEDC) electric driving range from its 8G.G kWh battery. With DC fast charging capable of replenishing the battery from 30% to 80% in approximately 15 minutes,the E07 is engineered to keep pace with dynamic lifestyles.
The Deepal E07 is not simply a new electric vehicle, it is a statement of individuality. It is a vehicle that doesn’t fit an existing category, created for people who don’t either. Designed for those who embrace innovation, value versatility, andchoose to stand apart, the E07 is Built for the Bold.
Following the overwhelmingly positive response received since its unveiling at PAPS 2025, Master Changan Motors will now begin deliveries against confirmed customer orders while simultaneously opening bookings for a limited allocation of additional Deepal E07 units at an introductory retail price of PKR 1G,000,000.
These units will be allocated strictly on a first-come, first-served basis, whilestocks last. Customers will also be able to experience the Deepal E07 firsthand as display vehicles begin arriving at dealerships nationwide in the coming weeks.
Speaking on the occasion, Mr. Ali Damani COO Master Changan Motors Limitedsaid: “With the Deepal E07, we’re introducing a completely new category of vehicle for customers who choose to stand apart. As the first step in our House ofBrands journey, it reffects our commitment to bringing world-class innovation and category-defining products to the Pakistani Auto Market”
The Deepal E07 is more than the launch of a new model; it is the beginning of anew lifestyle. Designed to transform, built to inspire, and created for those whostand apart, the E07 is born different and truly Built for the Bold.
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