Kai Cenat had barely gotten his hands on Apple’s new iPhone Duo before another foldable caught his attention. The surprise? It was a Samsung.
During a livestream from Japan that accumulated millions of views, the streamer spotted a fan’s folding phone and asked, “Is that the iPhone Duo?” When the owner explained that it was a Samsung, Cenat responded with a startled “What!”
“Wait, they been had this? I might have to switch to Samsung,” he says in a viral clip.
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For Samsung users watching, the answer to that first question was an emphatic yes. And they were more than happy to catch him up.
“Apple fans watching Kai discover Samsung features that have existed for years are about to have a rough day” one user wrote on X. “It’s crazy how ignorant normies are,” another wrote, while one user said, “everyone starting to realize Apple is washed and overpriced; Samsung actually feels like an upgrade worth the value and the features alone make it worth it.”
“Just imagine when he finds out they have a trifold,” another user pointed out.
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The snark comes with some history. Samsung unveiled its original Galaxy Fold in February 2019 and put it on sale that September, seven years before Apple’s first foldable arrived. Both follow the same basic idea — a phone with an outer screen that opens like a book to reveal a larger, tablet-like display, with room to run apps side by side. Samsung’s first Fold could already display three apps at once, while the iPhone Duo supports two side by side, with picture-in-picture video available too.
Samsung has released several generations since then, with its current lineup including the Galaxy Z Fold 8 and Z Fold 8 Ultra.
Comparing the Duo with the standard Fold 8, Mashable Tech Editor Timothy Beck Werth noted that Samsung’s phone is thinner, lighter, and $100 cheaper at its starting price. Cameras were his biggest complaint about the Samsung, particularly its 10MP selfie camera. But after testing the Duo, Senior Editor Stan Schroeder found that Apple’s under-display FaceTime camera produced heavily processed, smudgy selfies, too.
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Apple introducing more people to foldables could actually benefit Samsung, and Cenat’s viral interaction is a prime example of how. Samsung says European sales of its Fold 8 and Fold 8 Ultra rose 45 percent compared with a year earlier, while Google search interest in Samsung foldables jumped 260 percent between Sept. 6 and 12 — the week Apple announced the Duo.
Whether Cenat actually switches remains to be seen. For now, he’s given Samsung fans something almost as satisfying as a new customer: an iPhone owner asking what he’s been missing.
