If VidCon has always meant a summer trip to Anaheim, it’s time to rethink your plans. The creator convention is leaving Southern California for the foreseeable future. Instead of its usual format, organizer LIONS (which runs the Cannes Lions advertising festival) is bringing it to Nashville next fall under a new name: VidCon x LIONS Creators.
It’ll be part of a larger marketing festival called Insight to Impact, launching in Denver in October 2026 before moving to Nashville in 2027. VidCon won’t be at the Denver debut, but it will appear at the annual Cannes Lions advertising festival in France in June 2027. LIONS also says in a release that the more recognizable fan-focused part of VidCon is planned for its Nashville apperance — not Cannes.
That leaves the biggest question for longtime attendees unanswered: what will the Nashville experience actually be like? LIONS says it will share details about the format and programming later this year.
It’s a significant move for an event with deep roots in Anaheim. Founded by YouTubers Hank and John Green in 2010, VidCon first came to the city in 2012. What began as a gathering of YouTube creators and their viewers grew into an event with separate passes and programming for fans, emerging creators, and industry professionals.
The creator world grew with it. Today, creators build audiences across TikTok, Twitch, Instagram, and podcasts, often turning their work into careers and businesses. At VidCon 2026, Mashable spoke with Jessica McCabe about turning her experience with ADHD into a trusted resource, engineer-turned-comedy creator Alberta Tech about explaining technology online, and the creators behind Tubby Nugget about turning a doodle into a brand. Fans, meanwhile, came to see the people they knew from their screens. VidCon brought those groups together in one place.
That mix helps explain the partnership with LIONS Creators. Launched in 2023, the program takes place during the Cannes Lions advertising festival each June. This year’s program ran from June 22 to 26, with talks, workshops, and opportunities for creators to meet brand representatives, agencies, and platform leaders. Its focus on the business of being a creator is already a familiar part of VidCon.
VidCon and LIONS share a parent company, Informa, which acquired VidCon from Paramount in 2024. LIONS Creators will return to Cannes Lions in June 2027, and VidCon will have a presence there. The combined VidCon x LIONS Creators event will debut in Nashville later that fall.
After so many summers in Anaheim, VidCon regulars know when and where they’re headed next. What they’ll find when they get there is still taking shape.
